Kristi Jacques Falk is the founder and executive director of The Wellness Council for South Carolina. Kristi, a resident near Myrtle Beach, South Carolina, is passionate about the positive effects “true wellness” has on the lives of children and adults in South Carolina.

Diagnosed with juvenile diabetes at the age of twelve, Kristi has searched for a healthy path for her life. In 2000, she owned and operated Abundant Life Whole Foods Market in Conway, South Carolina, where her knowledge of healthy lifestyles expanded and was put to good use. After a couple of years, she realized that she needed to reach a larger audience and organized the Alternative Healthcare Expo, which later became The Wellness Expo of Myrtle Beach. In 2006, Kristi founded The Wellness Council for South Carolina with a goal of educating and improving the lives of citizens throughout the state.

She has appeared on local television and radio programs and featured in publications such as Coastal Business Life, South Carolina Woman Magazine, Natural Awakenings Magazine, The Sun News, and Weekly Surge. She is currently a member of the South Carolina Association of Non-Profit Organizations, South Carolina Public Health Association, Some Free Horry, and is co-chair of the Training and Education Committee of Eat Smart, Move More SC.

Her first children’s book, Eartha Gets Well, which she co-authored with her husband, puts the message of healthy choices and the impact we can have on the Earth into words and pictures that children can understand.